UNDERSTAND YOUR CROWN

Shop by porosity.

Porosity is about how readily your hair absorbs and retains moisture. It can help you make smarter product choices, but it is one part of understanding your hair—not the whole story.

LOW POROSITY

Hair tends to resist absorbing moisture and can feel weighed down easily. Start with lighter layers and avoid overloading. Hair Milk is a natural starting point, with Hydrating Mist used when extra hydration is needed.

MEDIUM POROSITY

Hair often balances absorption and retention well. Focus on consistency and maintaining the condition of the hair. Hair Butter can be a useful richer finishing step when your hair responds well to it.

HIGH POROSITY

Hair may absorb moisture quickly but lose it just as quickly. Consistent conditioning, hydration and sealing become especially important. Build your routine around reducing moisture loss and supporting the hair's strength.

THE GOLDEN RULE

Your porosity is a guide, not a diagnosis. Pay attention to how your own hair behaves after cleansing, conditioning, hydrating and styling—and adjust accordingly.

Knowledge grows confidence. Choose products based on your crown, not the label alone.